What is product planning?
Product planning is based on the market environment, user needs, company strategy, competition status, and product goals.
By planning product value, setting product goals, implementing implementation plans, clarifying landing actions, analyzing resource input and output, and product marketing plans, etc. Clearly plan the whole life cycle of the product, and plan and coordinate the corresponding resource input. Make it possible to achieve product planning and goals in accordance with the direction and time in the plan.
To do product planning, you must phone number list have the finality thinking, you must be able to see through the essence of a thing, and see the final "endgame" of the thing.
Product planning must be based on the final result to plan and design, so as to have a clear direction towards the end. "Endgame" does not refer to the real ending of things. After all, we do not have the ability to foresee the future. "Endgame" is the development phone number list direction determined by analysis, or the final state in our own ability perception.
"Endgame" is not set in stone, it may change due to our perception, and it may also change due to our step-by-step progress. So, the "endgame" is changing, and so will the product plan. Of course, the stronger the ability, the more certain the "endgame" will be, and the more stable and correct the plan will be.
Product planning can analyze long-term planning and short-term planning. Long-term planning focuses on long-term goals and value setting, while short-term planning is more inclined to the actions and tasks of product landing output.
Second, the value of product planning?
No plans when you are free, and you work hard when you are busy. The great value of product planning is to become a guiding light and a basis for decision-making in the implementation process, so that the implementation process can be carried out more planned and smoothly, and it can calmly face unknown changes and difficulties.
Many problems encountered in the work, if there is a clear and perfect product planning, it is actually easier to solve. But without product planning, it is easy to unknowingly develop in a bad and deviated direction.
High-quality product planning can be a good guide and help in the following areas.
1. Clarify the product life cycle and stage mission
Let the team correctly and clearly understand the various stages of the product life cycle, as well as the mission and goals of each stage, so that team members can have a consensus on what to do.
2. Clarify milestones and goals for each stage
Help the team to clarify the milestones of each stage, so that team members can clearly know the key tasks that should be completed in each milestone stage? If the mission-critical tasks of this milestone cannot be completed, what will be the associated impact on the preceding and subsequent milestones.
If team members can clearly know what they are responsible for, and what kind of impact they will have on others when an abnormality occurs, they will work hard to accomplish their goals because they do not want to cause difficulties to others or be blamed by the team.
3. Guide the team to set goals and actions
In product planning, it will be clear what goals the product will achieve at each stage, and this goal will be used as a guide. It can help team members develop their own segmented goals, as well as formulate the actions and tasks required to accomplish the goals.
Through the product planning team members can also know the goals and plans of others, so that everyone can know each other's goals, so that members can better cooperate with each other, instead of limiting the goals to their own small goals.
4. Provide decision-making basis for each stage of choice
When we encounter problems that require difficult decision-making in our work, we should refer to the stage goals and final goals of product planning, and use them as benchmarks and final goals, which can better help us constrain the conditions for decision-making, so as to make compliance with Product planning decisions.
5. Guide the team forward and avoid getting lost
In the work, it is inevitable that due to internal factors, external factors, unexpected factors, etc., the team's work will slowly deviate from the expected direction. High-quality product planning can provide the team with a beacon at each stage of the product life cycle, guiding the team toward the ultimate goal.
6. Increase team cohesion and let the team work together in a harmonious and orderly manner
In team management, encountering discord among members is also a problem that requires managers to worry about. In many cases, whether it is discord between members and members, or discord between members and managers, the reason is due to different cognitions.
Different people have different goals for what they do, and their perceptions are also different. This will lead to differences and even team rifts due to different goals, even if everyone wants to work hard to get things done. Good product planning can clarify and constrain everyone's goals and directions, so it can reduce the team's problems in this regard.