Points of parity and points of difference For Whatsapp Mobile Number List a detailed explanation of points of parity (PoP) , also called category values, and points of difference (PoD) , also called USPs: see Coolblue's brand roast . As stated, we primarily look at the associations that are mentioned often enough as an indication of the strength. We now look at how positive Whatsapp Mobile Number List these associations are (from very negative with score 1 to very positive with score 7) and how unique they are (many not at all unique with score 1 to completely unique with score 7). Associations at Whatsapp Mobile Number List Johan Derksen Let's start with the most famous brand, Johan Derksen.
In Figure 4 we see the strongest association Whatsapp Mobile Number List (which more than 15% of the respondents had) provided with the score on direction and uniqueness.What is immediately noticeable is that the strongest association, the category of football analysts and presenters, is a PoD. Normally you would expect category associations to Whatsapp Mobile Number List be a points of parity because everyone in that category has that association. Johan Derksen, however, is immediately seen as unique in his category. Because these associations are positively charged, this is a PoD. Derksen therefore distinguishes itself in a positive way within its category. We come to Derksen's Whatsapp Mobile Number List attributes: they are also positively charged and quite unique for him: a score of 5.7 is high.
The Dutch are not so outspoken in their Whatsapp Mobile Number List judgment: they rarely give a 1, but also almost never a 7. This applies across all our research. The attribute most characteristic of Derksen is his own opinion. Almost half of the Netherlands Whatsapp Mobile Number List has this association with Derksen, thinks this is positive and unique for Derksen. The third association, we have already seen, is the negative attitude towards what Derksen does: 42.7% have Whatsapp Mobile Number List such an association and it is negatively charged (score 2.7) and unique to Derksen (score 5). That means that Derksen does have a brand problem and that problem is quite strong!