What is Marketing Automation? Marketing automation is about using technology to handle simple (often repetitive) marketing and lead nurturing tasks without human intervention. allowing human users to create simple, often visual workflows that operate according to "if this, then that" logic. For example, marketers can set up an
automated process that automatically Malaysia phone number list sends free coupon codes to customers for taking a specific action, such as signing up for their newsletter or making an online purchase. This avoids the manual labor of small lead generation operations that can make a big difference to customers. What's the point of marketing automation?
An average of 56% of businesses currently use marketing automation. 40% of B2B companies plan to adopt the technology. It is usually controlled by software,eporting instrumentation to monitor and optimize campaigns and drive sustainable results.