As the rental products become more and more mature and the function construction becomes more and more perfect, we are no longer from 0-1, but from 1-∞; how to provide a better user experience and properly deal with the new and emerging consumer email list emerging in the process of product growth Problems, add points to the product, help business growth, and become the focus of the current design.
Higher quality of interface detail design is not only the pursuit of the experience design of major products, but also a key link to open the gap with competing products.
02 Current problems
1) The continuous increase of functions is accompanied by more and more forms of products. Each business form has its own characteristics. A single container can no longer carry the needs of different businesses.
2) Experience design has entered the era of meticulous cultivation, and the page has undergone constant scrutiny and polishing. How can we make it more bright and differentiated?
3) With the huge number of users and the consumer email list improvement of the platform’s popularity, it is inevitable that there will be some developers who affect the harmony of the lease. These developers who affect the harmony will bring a bad experience to some tenants and destroy the platform. image and reduce tenants’ trust in the platform. When the quality of information is continuously improved on the product side, what can be done at the design level to help the product enhance the brand image?
4) Product concepts continue to increase, and concepts such as security, brand apartment, and housing entrustment continue to enter the attention of tenants. As users sink deeper, a large number of terms make it difficult for users to understand.
03 How to solve problems from a design perspective
In order to solve these problems, we polished a lot of experience details:
1. Make the house search more orderly
In the growth stage, the design that is most suitable for the focus of the product is more concerned, but when entering the mature stage, the consideration is more about order and rules, and cultivating the unified cognition and habits of users.
There are many different categories under the rental business, including individual landlord listings, brokerage listings, and brand apartment listings. Generally, there can be many different expressions for the same function, and different businesses may also have different understandings; for example For apartments, reservations and phone calls are the most commonly used operations that can bring a lot of leads. The number of micro-chat openings is very small, so there will be some emphasis on the entry expression of the bottom operation area.
Although they are all in line with the platform specifications, the products as a whole face the same users as the service users; we should try our best to provide a coherent experience when users view different listings, and different bottom operation areas will give Users are burdened with search and use and increase the cost of understanding. The bottom operation bar after unifying the style and location of the function entry can make the user more clear and avoid the possibility of misoperation.