There are many expectations for the future. Does "New Normal" look like after COVID-19 for the economy and for consumer behavior? In these somewhat crazy and dynamic times, the strategies that worked before COVID-19 change and need to change with consumer behavior. Trends from the entire industry The situation is steadily changing in almost every industry. Regardless of the industry, digital transformation has been a buzzword for the past decade, but it's no exaggeration to say that it was realized and realized in all industries last month as business models have improved.
For me, it's exciting to see how businesses ghost mannequin effect service adapt and marketers not only adapt digitally, but also play a role as consultants in how to quickly communicate those changes. The search environment is also adaptable. In some industries, search and traffic are skyrocketing as physical stores are blocking the growth of online traffic. advertisement Continue reading below Other industries are experiencing the most difficult times they have ever faced. My partner on the Microsoft Advertising Analytics and Insights team has pivoted work to provide regular industry-level updates and insights on how COVID-19 affects search and click behavior. .. Here are some highlights of what they have revealed so far.
A US search industry outlook that outlines the year-to-year changes in search volume and clicks in the top 10 industries of Microsoft Advertising. Travel Travel remains one of the most difficult industries during this pandemic. advertisement Continue reading below Search volume has dropped dramatically, down by up to -90% year-over-year. This is due to the various restrictions of shelter-in-place and the two weeks of self-quarantine required after overseas travel, which causes consumers to face regional, regional and international travel uncertainties. The activity subcategory within travel is an outlier in the travel industry as consumers are looking for something to do near or near. Once the shelter-in-place ban begins to be lifted, consider regional and local advertising to reach consumers.