For example, Google released its RankBrain algorithm to the world in October 2015. This algorithm was heavily focused on better understanding language, and this remains one of the biggest areas of interest for machine learning by engines. of research. The reason Phone for this is that it helps search engines better understand the real user intent from a search query and better match those queries with the web pages that best match that intent. Advertising Continue reading below One result of this is that the way you think about keyword research and its impact on your site pages needs to change.
Historically, keyword research was fax list about finding out what the most popular search phrases related to your page were, then using that phrase a lot on that page, and Phone maybe some related synonyms as well. In today's world, you should still care a lot about keyword research - yes, it still matters. But how you apply the insights you get from it has to change. Keyword research always provides us with essential knowledge, namely the language used by your potential customer when referring to products or services like yours, or when referring to the needs they meet. In this way of thinking, you use keyword research to better understand how to communicate with your prospects.
In other words, keyword research Phone always impacts how you write title tags, your meta description, and body copy. It's just that you are addressing the public and not the search engines. Advertising Continue reading below Great, you think, you're telling me to write content for users, and I am, but now let's explore a bit about why it's good for your search engine presence. , Microsoft, Apple and Amazon. All invest heavily in machine learning, and all strive to provide the best possible experience for users of their sites. It's a titanic battle for long-term market share.