Instagram stories are posts visible for 24 hours and with a maximum duration of 15 seconds. Instagram allowed each of these stories to be an individual email list fully customized with text, emojis, music or effects, which is why they became a very popular type of content within this social network. Now Instagram proposes 60-second stories, which for companies will mean changes in content marketing strategies .
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which can be both videos and vertical photos, have become one of the best means to inform, as a brand, users of news and offers, as well as to interact and create a much closer relationship with the audience . It is also a way to get to know users much better, since it allows them to ask questions and surveys. In addition to all this, including Instagram Stories within a content marketing strategy has the following benefits: Define and create a much clearer and more powerful brand image .