Apr 09, 2022
In Cold Season
For most of us, content marketing is a medium to Whatsapp number database long-term exercise that performs different roles for the various stages in our sales funnel. Put another way, you need to create content that is suitable for and supports each stage in the buying process. Let us say, for example, that you have a business selling video cameras and accessories. You will need to Whatsapp number database create content that explains the different types of cameras that are available, their prices, the uses for which they are most suitable, and the amount of knowledge and or experience the user will need to Whatsapp number database operate the device. This type of content is aimed at the Whatsapp number database person browsing your online store looking to see what is available. Next, you can segment your content to cover the different sections of your potential audience, such as those looking for a camera to take videos of the family and holidays, hobbyists, and the high-end amateur and professional users. Content that compares the Whatsapp number database features, benefits, and disbenefits, the pros and cons if you like, of each product in the market segment will help the potential customer make a shortlist of suitable products. The person browsing your Whatsapp number database site is now a prospect. The next set of content will focus on a specific product and the benefits of purchasing it from you. This type of content will help convert the prospect into a Whatsapp number database customer. The final set of content will help your customer get the best out of their purchase and will upsell product add-ons and accessories. If you are not creating content for each stage of the Whatsapp number database buying process and after sales support, your content marketing campaign is not likely to be as successful as you had hoped.