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rajia sultana
May 10, 2022
In Cold Season
Fake news and its influence on the election dominated headlines for weeks as fabricated reporting went viral and election results shocked the nation. But fake news is just one of the tentacles of a disturbing and growing trend of fake media content. The headlines have simply shed light on Phone Number List a much larger problem: the ease and prevalence with which fake news online is used to manipulate behavior. Manipulation may concern consumer behavior, commercial behavior or the behavior of software triggered by false information introduced into its system. Scammers are highly motivated to take advantage of this – recent reports cite Russian hackers stealing up to $5 million in Phone Number List ad revenue per day by posing as fake users in a system tagged as “Method ". The impact on marketers is particularly harsh. As consumers seek out information to help them make purchasing decisions, uncertainty about the veracity of the information they receive is impacting the effectiveness of local search marketing. Online advertising already faces challenges in gaining consumer trust, and the Phone Number List proliferation of fake content will only hurt it further. Worse still, you may spend money on ads that no one ever sees, compete in an unfair market, suffer damage to your reputation, or pay more than you should for marketing products or services. Being aware of how fake news is used will help marketers avoid Phone Number List problems and identify when they may be affected, Saving them both headaches and wasted money. Below are eight ways fake news is used that you should be aware of: 1.Fake news Fake news has grabbed the headlines, and Phone Number List while its impact on marketing is indirect, the effect can still be significant. The problem is that fake news often outperforms real news in terms of traffic and engagement. Consumers love sensational news. Major fake stories got more engagement than major news, and some even went viral. BuzzFeed's analysis found that the top 20 top-performing election fake news stories generated more Phone Number List than 8.7 million shares, reactions and comments, compared to around 7.4 million for the top 20 top-performing election fake news stories. news websites.
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rajia sultana
May 08, 2022
In Cold Season
Google has thrown a lot at marketers in the past five years alone. All of these big changes – from rolling out major algorithm updates to going mobile-first – have essentially the same goal: to provide the best possible search experience for users. Google wants to show users the Phone Number List best content at the right time on the right device as quickly as possible. Some marketers have struggled to keep up with and adapt to these huge changes. Meanwhile, other brands are thriving. Why? Because they've learned to stay ahead of Google's ever-changing algorithms by Phone Number List focusing on content and quality. Smart marketers know they should have similar goals to Google. This means delivering content that resonates, engages and converts – where, when and how consumers discover it. It's important to not just look at where Google is Phone Number List today, but also where Google is heading over the next six months, next year, and beyond. If you can stay ahead of these important changes, you can stay ahead of Google and your competitors to Phone Number List online dominance in your industry. The seeking future is now. It's time to start thinking - and fast! Below are five SEO changes you need to master as we approach the latter part of this year. 1. From SEO to “SEO and Content Convergence” Just as content alone isn't enough to guarantee SEO success, SEO alone isn't enough to guarantee people will find and engage with your content. Data helps marketers understand consumer intent to create intelligent content Phone Number List that aligns with the customer journey to deliver a successful and memorable experience. How marketers can master this change: Make sure your content creation is data-driven. Content marketing without data has no purpose. Define the audience, engagement and conversion metrics that matter to Phone Number List your brand. Track and measure them to get the insights you need to create meaningful content people want to consume and improve future content marketing efforts. Foster search, social and content synergies.
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rajia sultana
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